Gartner reports that Q4 2015 smartphone sales were the slowest since 2008. Overall Q4 shipments reached just above 400 million, and overall 2015 smartphone sales reached 1.4 billion.
Apple’s overall sales declined 4.4 percent during Q4 2014 to Q4 2015, but Samsung saw growth of 4.6 percent during the year. Samsung finished 2015 with 3.2 million end-user sales, whereas Apple finished with 2.2 million.
Gartner explained that smartphone market growth within the next five years will come from emerging markets, due to a shift to less pricey devices. If this prediction is true, Apple will need to figure out a new way to appeal to smartphone buyers to regain lost market share.
To read the full report, visit here.